Blog - Optimal Access

October 19, 2011

Your Curated Page is key to your content messaging strategy

By Karan Tags: Curation, tips

You can use your curated research as an engine for your messaging strategy.  As a marketers and professional you are bombarded by news and marketing messages.  While many of the articles you read may seem just trivial some without a doubt stand out to you.

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August 18, 2011

What is curation?

By Karan Tags: Curation, tips

Curation is traditionally defined as “The act of organizing and maintaining a collection of artworks or artifacts”.

Curators are knowledgeable about their domain and hence the ability to pick the best work for a collection based on their research and knowledge of the subject matter.

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