You can use your curated research as an engine for your messaging strategy. As a marketers and professional you are bombarded by news and marketing messages. While many of the articles you read may seem just trivial some without a doubt stand out to you.
Curation is traditionally defined as “The act of organizing and maintaining a collection of artworks or artifacts”.
Curators are knowledgeable about their domain and hence the ability to pick the best work for a collection based on their research and knowledge of the subject matter.