Blog - Optimal Access

June 15, 2016

If a Machine Does it, It's Not Curation!

Curation has an important purpose in brand marketing. It tells your audience that you're not only interested in promoting your brand, but care about sharing useful information with them. After all, brands aspire to share content of relevance and meaningful value to their audience, regardless of whether they've created it themselves or sourced it from a third-party.

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