As a social media marketer or a start-up entrepreneur, content curation may be a key strategy that allows you to re-purpose previously written content to share with your audience. It is extremely useful when you have only so much time to create fresh, long-form content from scratch. Curation tells your audience that you're willing to take a broader view of topics and stay on the pulse of industry trends.
Curation has an important purpose in brand marketing. It tells your audience that you're not only interested in promoting your brand, but care about sharing useful information with them. After all, brands aspire to share content of relevance and meaningful value to their audience, regardless of whether they've created it themselves or sourced it from a third-party.
Studies show that the average information worker spends 2 hours a week looking for information which costs companies and individuals millions of dollars in productivity. Our solution to this is both Content and Context Curation.
How easy is it to monitor and discover news with KBrowser? This is my 5th post in a series of posts examining our KBrowser solution for curators against Robin Good’s criteria for the ideal content curation tool. Here, Robin has defined a set of features for Content Monitoring, news discovery and filtering when considering a curation tool. Let's take a look at the set of questions and our response.
Curators as researchers need powerful tools for searching the web and their own content. Learn how KBrowser solves these problems. This is post 4 in a series of posts examining KBrowser features against Robin Good’s criteria for the ideal content curation tool.
How do you compete with big brand publishers. Brands like NYTimes, Huffington Post or Daily Kos, with staff or network of writers able to generate new content on a continuous basis creating engagement and online ad revenue. The answer is content curation. Curation allows any small publisher to create valuable and fresh content continually.
You often hear people say that Content Curation is a disruptive business, but what does that really mean?
Curation is a new layer of activity that sits between the content creators and the consumer, in essence disrupting the original flow of information - providing tools that empower the crowd to manage the context of information.