Studies show that the average information worker spends 2 hours a week looking for information which costs companies and individuals millions of dollars in productivity. Our solution to this is both Content and Context Curation.
How do you compete with big brand publishers. Brands like NYTimes, Huffington Post or Daily Kos, with staff or network of writers able to generate new content on a continuous basis creating engagement and online ad revenue. The answer is content curation. Curation allows any small publisher to create valuable and fresh content continually.
You can use your curated research as an engine for your messaging strategy. As a marketers and professional you are bombarded by news and marketing messages. While many of the articles you read may seem just trivial some without a doubt stand out to you.
Curation is traditionally defined as “The act of organizing and maintaining a collection of artworks or artifacts”.
Curators are knowledgeable about their domain and hence the ability to pick the best work for a collection based on their research and knowledge of the subject matter.