Why Curation is a good strategy for small publishers


How do you compete with big brand publishers.  Brands like NYTimes, Huffington Post or Daily Kos, with staff or network of writers able to generate new content on a continuous basis creating engagement and online ad revenue.  The answer is content curation.  Curation allows any small publisher to create valuable and fresh content continually.

Most probably you are already receiving tens of news letters, Facebook posts and twitter massages related to topics of interest.  If you start organizing and tagging this information, soon you will have pretty valuable knowledge base that you can use to drive traffic and generate leads for your products and services.

Our KBucket pages are curated articles that can be shared individually, driving traffic back to the articles light box.  Each article offers a summary by the curator who uses his/her domain expertise to add value to the shared article.  You can add your own CTA (Click to action) at the bottom of your shared article like you see here.

Curation, kbucket, tips